The Network for a Healthy California- Northcoast Regional Children's Power Play! Campaign is a state-wide program to motivate and empower California’s 9- to 11-year-old children to eat more fruits and vegetables and get at least 60 minutes of physical activity every day. These objectives are designed to improve children’s short-term health and reduce their long-term risk of chronic diseases, especially cancer, heart disease, and obesity. Children's Power Play! Campaign offer free resources to schools, community youth organizations and parent groups.
• Schools conduct activities using the fourth-or fifth-grade version of the School Idea & Resource Kit to promote fruits and vegetables in the cafeteria; disperse information to parents; and organize taste testings, guest speakers, field trips to supermarkets and other interactive school-centered events.
• Community Youth Organizations use the Community Youth Organization Idea & Resource Kit with after-school, weekend and summer programs; organize fruit & vegetable oriented field trips to local supermarkets and taste testings; disperse information to parents; and serve healthy fruits and vegetables with meals and snacks.
• The Retail of the Children’s Power Play! Campaign connects nutrition education with participating supermarkets to offer produce-focused tours, guest speakers, and fruit and vegetable donations to schools. Schools and after school also may wish to use the Harvest of the Month tool kit as an additional resource.